You can have a great website, but it’s also important that you get results and keep getting results with your website. What often happens is that a lot of time is invested in creating a new website, but that when the website is online, not much is done anymore. That’s like a brand new car that’s never used, but that always stays in the garage. That’s a waste, because a beautiful website has a lot of potential. You can for example get new clients with it or create more brand awareness or use it to sell products and services. Here are five tips to make sure your website keeps getting results.
It’s important to regularly add something new to your website. Firstly because it’ll give visitors a reason to come back to your website and secondly because Google awards that with a higher place in the search results. By frequently adding posting something new on your website, your website stays interesting for visitors as well as search engines to visit from time to time. It’s a good habit for example to place a new blog post on your website every month. You can use topics from current events and developments in your sector of business or tips and interesting info for your potential clients. This blog post is a good example of the latter.
Is the information on your website still correct and current? Maybe your business has taken a new direction or you’ve added services and products. Review your website from time to time to see if everything is still accurate. Perhaps it’s time for new pictures. There are people that add new pictures to their website each season to keep their website in line with the current time of the year. You can also add new projects to your portfolio, so your visitors can see your recent work. This way your website stays interesting for people to come back more often and is the content on your website up to date.
Beside the fact that your website needs to be reviewed regularly is it also of importance that your website gets technical updates. If you use WordPress, make sure that you’re using the latest version and that plugins are up to date. This way you make sure that your website is as secure as possible and that you can use the latest functionality. We update the websites of our clients regularly to make sure they stay well online. If you’re hosted somewhere else and have to do the updates yourself, put it on your calendar so you won’t forget. With keeping your website up to date, you make sure your website is better secured, faster and that modern technology is supported. The developments on the internet go quite fast and it’s essential to stay on top of it.
When you add a new blog post or project on your website, it’s also a good habit to post this on your social media accounts. That way you actively inform people that there is something new and you also invite new people to visit your website. This way you get more visitors and your connections on social media are regularly reminded of you. That will help you get new jobs, because people will think of you quicker when they need your services or products.
You can keep your website up to date, but there comes a time that your website really needs a make over. Like said before, developments on the internet go pretty fast and keeps getting more possibilities. A website of five years ago that’s not accessible by mobile phone is something you really can’t get away anymore. Globally people visit websites more often on their phone than on a computer. It’s important that your website is designed for that and that mobile visitors can find the information they are looking for quickly on your website. There are more reasons beside usability to get a new website. For example the focus of your business can have shifted through the years and other aspects need to be highlighted on your website or maybe your corporate identity needs a refresh so everything also looks modern in 2018. Exactly when a website needs big update depends on the design and the line of business you’re working in. If you’d like to have a critical look at your website, send us a message and we’ll take a look at your website to see if it’s time for a redesign.
To keep getting results with your website, you need to regularly post something new on it and make sure all content is up to date. Your website needs to run on the latest versions of the software and you should share something on social media from time to time. When all of that isn’t enough anymore, it might be time for a new website. We love to help you with maintaining your website and with developing a new website. If you have any questions about this, please send us a message and we love to drink a cup of coffee with you and tell you more about this.